A leading retail brand are seeking an enthusiastic and confident individual with an excellent understanding of search and display marketing. You will have at least two years experience, preferably from agency side.
As data becomes ever important in search and display planning, you will use this insight to build effective and targeted campaigns that yield a strong ROI against defined KPI's. You will be comfortable discussing advertising strategy with the senior exec in the business as well as the marketing teams.
Paid Media buying involves obtaining the best advertising rates, adjusting media schedules in response to the latest audience figures, managing budgets and monitoring and updating the business on the effectiveness of campaigns.This role reports to the Digital Operations Director and Digital Director
MAIN DUTIES-
- Understand the businesses to effectively create focussed campaigns that return the desired ROI
- Working with chosen search and display agency partners to proactively strategise, plan, manage and execute search and display campaigns
- Integrate media elements with wider online strategy
- Manage the search and display plans and budget with a report into the Digital Operations Director
- Build and nurture media partner / agency relationships
- Ensure the best rates are obtained for Value Retail- Keep up-to-date with industry innovation and share knowledge with the business
- Work with the larger team and agency to implement effective tracking solutions
- Ability to prepare detailed reports as well as executive summaries
- Ability to brief requirements for all elements to larger team
- Manage full life cycle of all campaigns
SKILLS & EXPERIENCE REQUIRED
- Proven track record in search and display marketing and knowledge of demand side platforms
- At least two years experience, preferably agency side
- Excellent communication skills- Build strong relationships with internal team and external suppliers
- Excellent organisational skills
- Ability to use own initiative- Excellent knowledge of search tool and Google Analytics and ability to learn new technical tools
- Ability to analyse results, identify and give reason for variance from goals and wins
- Ability to work autonomously to achieve and deliver in excess of targets
- Excellent knowledge of office products and complex reporting data sets
To apply for this role or for more information please contact Francesca Lambert on:
Email: francesca.lambert@harveynash.com
Telephone: 0121 717 1964![]()
As data becomes ever important in search and display planning, you will use this insight to build effective and targeted campaigns that yield a strong ROI against defined KPI's. You will be comfortable discussing advertising strategy with the senior exec in the business as well as the marketing teams.
Paid Media buying involves obtaining the best advertising rates, adjusting media schedules in response to the latest audience figures, managing budgets and monitoring and updating the business on the effectiveness of campaigns.This role reports to the Digital Operations Director and Digital Director
MAIN DUTIES-
- Understand the businesses to effectively create focussed campaigns that return the desired ROI
- Working with chosen search and display agency partners to proactively strategise, plan, manage and execute search and display campaigns
- Integrate media elements with wider online strategy
- Manage the search and display plans and budget with a report into the Digital Operations Director
- Build and nurture media partner / agency relationships
- Ensure the best rates are obtained for Value Retail- Keep up-to-date with industry innovation and share knowledge with the business
- Work with the larger team and agency to implement effective tracking solutions
- Ability to prepare detailed reports as well as executive summaries
- Ability to brief requirements for all elements to larger team
- Manage full life cycle of all campaigns
SKILLS & EXPERIENCE REQUIRED
- Proven track record in search and display marketing and knowledge of demand side platforms
- At least two years experience, preferably agency side
- Excellent communication skills- Build strong relationships with internal team and external suppliers
- Excellent organisational skills
- Ability to use own initiative- Excellent knowledge of search tool and Google Analytics and ability to learn new technical tools
- Ability to analyse results, identify and give reason for variance from goals and wins
- Ability to work autonomously to achieve and deliver in excess of targets
- Excellent knowledge of office products and complex reporting data sets
To apply for this role or for more information please contact Francesca Lambert on:
Email: francesca.lambert@harveynash.com
Telephone: 0121 717 1964