Key Accountabilities/Responsibilities
· Own the international growth strategy for the company, understanding key drivers in each market and working with the Marketing Director to define localised strategies and plans
· Work closely with Buying and Operations to define the proposition, trading and service approach for each market to include pricing model, service requirements, payment and website functionality
· Responsible for all non UK trading and marketing plans, aligning with UK and localising for each market
· Manage all customer acquisition and retention activities in line with agreed budget targets to drive customer base growth, website traffic and customer lifetime value
· Drive all marketing activity for the international channels, digital, print, above and below the line advertising ensuring all promotional and creative content is in-line with brand guidelines.
· Manage all International marketing budgets optimising spend across all marketing channels. Work closely with the UK marketing team to align strategies and gain synergies and efficiencies wherever possible and appropriate.
· In conjunction with the core plan, develop International SEO strategy optimise organic traffic in each market
· Responsible for line management and development of small team of international marketing executives to drive and deliver day-to-day site activities and marketing campaigns
·
Attend internal and external meetings to represent the department and/or Company
· Attend training courses as required and ensure that professional qualifications (where relevant) are kept up to date
· Work safely at all times with due regard for yourself, visitors, contractors and work colleagues. Comply with the Company Health and Safety policy and procedures
· Any other duties as required to meet the business needs of the departmentKnowledge & Skills Essential
· Minimum 3-5 years experience in a marketing role, ideally with International experience
· Good working knowledge of Digital Marketing and social media landscape and developments
· Excellent budget management skills
· High degree of commercial awareness (including budget control, performance evaluation)
· Ability to communicate well at all levels (both written and verbal)
· Assertive, confident and able to challenge established ways of workingProactive, resilient and able to work using own initiative
DesirableLanguage skills - ideally French and/or GermanCompany Vision/Expectations
Be passionate about the client, its products and its people
· Be accountable for all of your actions
· Be professional both internally and externally
· Work collaboratively across the company to ensure that the company is a great place to work· Be 100% focused on using company money wisely and delivering outstanding service to our customers· Plan for success but react proactively to changesDeliver the people essentials of good line management (team meetings, regular 121's and performance management)
PLEASE CONTACT - RIA MORGAN - 0121 717 1925 / RIA.MORGAN@HARVEYNASH.COM![]()
· Own the international growth strategy for the company, understanding key drivers in each market and working with the Marketing Director to define localised strategies and plans
· Work closely with Buying and Operations to define the proposition, trading and service approach for each market to include pricing model, service requirements, payment and website functionality
· Responsible for all non UK trading and marketing plans, aligning with UK and localising for each market
· Manage all customer acquisition and retention activities in line with agreed budget targets to drive customer base growth, website traffic and customer lifetime value
· Drive all marketing activity for the international channels, digital, print, above and below the line advertising ensuring all promotional and creative content is in-line with brand guidelines.
· Manage all International marketing budgets optimising spend across all marketing channels. Work closely with the UK marketing team to align strategies and gain synergies and efficiencies wherever possible and appropriate.
· In conjunction with the core plan, develop International SEO strategy optimise organic traffic in each market
· Responsible for line management and development of small team of international marketing executives to drive and deliver day-to-day site activities and marketing campaigns
·
Attend internal and external meetings to represent the department and/or Company
· Attend training courses as required and ensure that professional qualifications (where relevant) are kept up to date
· Work safely at all times with due regard for yourself, visitors, contractors and work colleagues. Comply with the Company Health and Safety policy and procedures
· Any other duties as required to meet the business needs of the departmentKnowledge & Skills Essential
· Minimum 3-5 years experience in a marketing role, ideally with International experience
· Good working knowledge of Digital Marketing and social media landscape and developments
· Excellent budget management skills
· High degree of commercial awareness (including budget control, performance evaluation)
· Ability to communicate well at all levels (both written and verbal)
· Assertive, confident and able to challenge established ways of workingProactive, resilient and able to work using own initiative
DesirableLanguage skills - ideally French and/or GermanCompany Vision/Expectations
Be passionate about the client, its products and its people
· Be accountable for all of your actions
· Be professional both internally and externally
· Work collaboratively across the company to ensure that the company is a great place to work· Be 100% focused on using company money wisely and delivering outstanding service to our customers· Plan for success but react proactively to changesDeliver the people essentials of good line management (team meetings, regular 121's and performance management)
PLEASE CONTACT - RIA MORGAN - 0121 717 1925 / RIA.MORGAN@HARVEYNASH.COM