SUMMARY
Our client is seeking to appoint a Campaign Executive with digital experience to join a growing team in a fast paced environment. This vacancy arises at an exciting stage of the business's development with the marketing department set to help drive profitability and growth.
ROLE OVERVIEWThis is a hands-on multi-channel consumer facing marketing role, reporting to the Customer Engagement & Retention manager, responsible for the building and delivery of eCRM campaigns and associated activities with the aim of improving key metrics for life time value , churn and engagement through a series of tactical and strategic communicatiprojects.
AREAS OF SPECIFIC RESPONSIBILITY (examples)Develop the communication planning of product launches and tariff variationsLeverage digital channels to support deployment of campaigns as appropriateDraft new or enhance existing copy for campaigns utilising briefing template; coordinating with internal stakeholders for sign off and deploymentOutline a segmented eCRM programme of activity (email, newsletters, my:energy) to improve levels of customer engagement, reduce churn and increase CLVEstablish KPIs and implement evaluation methodologies to measure and improve effectiveness of all activity.Work with the data analysis team to improve customer experienceManage and improve core communication in the customer journey, ensuring consistency with brand values and tone of voice Project manage key internal projects, building and maintaining key relationships with internal teams, to ensure projects are delivered on time and to standard.Identify gaps in our existing processes, customer-facing tools and communications and find ways to improve them to increase retention rates.Maintain the communication audit and customer journey flow, highlighting any gaps or enhancementsBrief and manage agencies to deliver creative to support campaigns
THE DESIRABLE CANDIDATE WILL HAVE:Experience of creating and delivering customer communication plans and (e)CRM strategiesExcellent interpersonal skills, numerical analysis and communication skills (copy writing an advantage)Understanding of segmentation techniques and life time value principlesAbility to make commercial recommendations based upon customer analysis / insight Project management capability to ensure delivery of multiple / overlapping streams of workPassion for customer-centric communicationsFlexibility and a real "can do" approachAbility to learn quickly and get "stuck in" Strong commercial focusA degree or relevant qualificationRelevant industry experience an advantageOTHER: All applicants must live in the UK and be eligible to work in the UK.
contact - RIA MORGAN - 0121 717 1925 / ria.morgan@harveynash.comImage may be NSFW.
Clik here to view.
Our client is seeking to appoint a Campaign Executive with digital experience to join a growing team in a fast paced environment. This vacancy arises at an exciting stage of the business's development with the marketing department set to help drive profitability and growth.
ROLE OVERVIEWThis is a hands-on multi-channel consumer facing marketing role, reporting to the Customer Engagement & Retention manager, responsible for the building and delivery of eCRM campaigns and associated activities with the aim of improving key metrics for life time value , churn and engagement through a series of tactical and strategic communicatiprojects.
AREAS OF SPECIFIC RESPONSIBILITY (examples)Develop the communication planning of product launches and tariff variationsLeverage digital channels to support deployment of campaigns as appropriateDraft new or enhance existing copy for campaigns utilising briefing template; coordinating with internal stakeholders for sign off and deploymentOutline a segmented eCRM programme of activity (email, newsletters, my:energy) to improve levels of customer engagement, reduce churn and increase CLVEstablish KPIs and implement evaluation methodologies to measure and improve effectiveness of all activity.Work with the data analysis team to improve customer experienceManage and improve core communication in the customer journey, ensuring consistency with brand values and tone of voice Project manage key internal projects, building and maintaining key relationships with internal teams, to ensure projects are delivered on time and to standard.Identify gaps in our existing processes, customer-facing tools and communications and find ways to improve them to increase retention rates.Maintain the communication audit and customer journey flow, highlighting any gaps or enhancementsBrief and manage agencies to deliver creative to support campaigns
THE DESIRABLE CANDIDATE WILL HAVE:Experience of creating and delivering customer communication plans and (e)CRM strategiesExcellent interpersonal skills, numerical analysis and communication skills (copy writing an advantage)Understanding of segmentation techniques and life time value principlesAbility to make commercial recommendations based upon customer analysis / insight Project management capability to ensure delivery of multiple / overlapping streams of workPassion for customer-centric communicationsFlexibility and a real "can do" approachAbility to learn quickly and get "stuck in" Strong commercial focusA degree or relevant qualificationRelevant industry experience an advantageOTHER: All applicants must live in the UK and be eligible to work in the UK.
contact - RIA MORGAN - 0121 717 1925 / ria.morgan@harveynash.comImage may be NSFW.
Clik here to view.
