We are looking for a strong, ambitious and hands-on Email Marketing and Display Media Specialist who will drive the digital marketing agenda in the business delivering a best-in-class online marketing performance for our client.
The ideal candidate should have experience working within a large commercial business, but possess a start-up and can-do mentality - agency side experience welcome. With digital and eCommerce experience, the candidate will drive innovation in the Email and Display environments, working with the wider Digital and Marketing Teams, and top-class digital agencies.You will be at the forefront of innovation in the industry.
Email and Display experience is a must, and multi channel experience will be valuable.Responsibilities will include:
· Oversee and deploy email campaigns to support acquisition campaigns for all business areas of the Company, as well as in life' communications and retention of members
· Manage Display Media activity in a fast paced trading environment
· Manage key supplier relationships
· Provide internal teams with the information and support to fulfil display & email campaigns
· Manage payments and invoicing
· Provide in depth analysis and performance monitoring for all email and display campaigns
· Manage the marketing opt in process via the web on acquisition and within the member life cycle to help X-sell and retention rates
· Adapt display activities and media plans ensuring best in class and innovative media buying utilising a test & learn strategySkills/Knowledge
· Consumer and Retail Marketing
· Knowledge of Financial Services market
· Knowledge of motoring services industry
· Knowledge of digital marketing
Experience:Would suit an experienced marketer with solid and relevant experience , in particular:
· Email Marketing & eCRM
· Overseeing and involvement in Disp media buying
· Sound knowledge of Display media buying principles
· Digital marketing
· Tracking and tagging experience
· Project management
· Budgeting
· Monitoring and analysisSalary:To: 32,500 + Company Bonus & Benefits![]()
The ideal candidate should have experience working within a large commercial business, but possess a start-up and can-do mentality - agency side experience welcome. With digital and eCommerce experience, the candidate will drive innovation in the Email and Display environments, working with the wider Digital and Marketing Teams, and top-class digital agencies.You will be at the forefront of innovation in the industry.
Email and Display experience is a must, and multi channel experience will be valuable.Responsibilities will include:
· Oversee and deploy email campaigns to support acquisition campaigns for all business areas of the Company, as well as in life' communications and retention of members
· Manage Display Media activity in a fast paced trading environment
· Manage key supplier relationships
· Provide internal teams with the information and support to fulfil display & email campaigns
· Manage payments and invoicing
· Provide in depth analysis and performance monitoring for all email and display campaigns
· Manage the marketing opt in process via the web on acquisition and within the member life cycle to help X-sell and retention rates
· Adapt display activities and media plans ensuring best in class and innovative media buying utilising a test & learn strategySkills/Knowledge
· Consumer and Retail Marketing
· Knowledge of Financial Services market
· Knowledge of motoring services industry
· Knowledge of digital marketing
Experience:Would suit an experienced marketer with solid and relevant experience , in particular:
· Email Marketing & eCRM
· Overseeing and involvement in Disp media buying
· Sound knowledge of Display media buying principles
· Digital marketing
· Tracking and tagging experience
· Project management
· Budgeting
· Monitoring and analysisSalary:To: 32,500 + Company Bonus & Benefits