Role Summary
The PR Manager will play an integral role in the Marketing Department responsible for devising and implementing the companys integrated PR strategy aiming to maximise advocacy amongst consumers and key stakeholders (media, industry and government.) You will be involved in everything from developing journalist relationships; directly managing PR agencies (public relations and public affairs); networking alongside government advisers; developing an integrated communication plan, implementing and measuring the impact; launching new technical products to consumers, media, industry and third parties; shaping the perception of the brand and promoting the brand values to the customer. You will also be passionate about the potential of digital conversations, being well versed in both the opportunities and challenges of Social Media. Finally, you will be comfortable with auditing, reviewing, tracking and validating the brand's PR positioning by utilising robust research techniques - revising and amending any plans accordingly.
Specific areas of responsibility (examples):
* Ownership of the PR budget, strategy, plans and Executive level ROI reporting oe Management of relevant external agencies (including commercial reviews)
* Campaign and event management (supporting internal, driving external)
* Delivery of a defined media relations strategy, maximising positive recognition of the brand oe Proactive issue and crises management strategy with defined activities oe Traditional and digital media management of public relations and public affairs
* Delivery of PR and communications campaigns in support of business strategy
* Writing and distributing news releases, blogs and as appropriate social conversations
* Development of productive links with national and regional journalists oe Building a comprehensive media knowledge bank to be shared with the business
* Delivery of communication audits for PR and communications
The desirable candidate will be:
* Educated to degree level and / or has CIPR or CIM membership or equivalent
* Experienced with 5 years plus relevant communications
* Proficient with both traditional and digital PR practices
* Experience of taking an integrated approach to communication
* Extensive experience of media/PR relations in-house, media side or agency side
* Experience of delivering measurable cross-channel communication campaigns to effect change in approaches to behaviours, including social media
* Excellent written and verbal skills required - ability to interpret and communicate complex material to a diverse audience.
* Confident ability to brief and influence the wider team to adopt best practise approaches to customer engagement and experience
* Creative approach, to developing innovative angles and fresh ideas as we build our brand buzz in the media * Organisational ability which allows for effective and clear planning, sharing & project leading
* Functional knowledge/experience gained from within the utility sector an advantage
* Desire to work as part of a team in a busy, fast paced, can-do environment
If you wish to discuss further - please contact Ria Morgan (Head of Digital Practice - Harvey Nash) on 0121 717 1925/ ria.morgan@harveynash.com![]()
The PR Manager will play an integral role in the Marketing Department responsible for devising and implementing the companys integrated PR strategy aiming to maximise advocacy amongst consumers and key stakeholders (media, industry and government.) You will be involved in everything from developing journalist relationships; directly managing PR agencies (public relations and public affairs); networking alongside government advisers; developing an integrated communication plan, implementing and measuring the impact; launching new technical products to consumers, media, industry and third parties; shaping the perception of the brand and promoting the brand values to the customer. You will also be passionate about the potential of digital conversations, being well versed in both the opportunities and challenges of Social Media. Finally, you will be comfortable with auditing, reviewing, tracking and validating the brand's PR positioning by utilising robust research techniques - revising and amending any plans accordingly.
Specific areas of responsibility (examples):
* Ownership of the PR budget, strategy, plans and Executive level ROI reporting oe Management of relevant external agencies (including commercial reviews)
* Campaign and event management (supporting internal, driving external)
* Delivery of a defined media relations strategy, maximising positive recognition of the brand oe Proactive issue and crises management strategy with defined activities oe Traditional and digital media management of public relations and public affairs
* Delivery of PR and communications campaigns in support of business strategy
* Writing and distributing news releases, blogs and as appropriate social conversations
* Development of productive links with national and regional journalists oe Building a comprehensive media knowledge bank to be shared with the business
* Delivery of communication audits for PR and communications
The desirable candidate will be:
* Educated to degree level and / or has CIPR or CIM membership or equivalent
* Experienced with 5 years plus relevant communications
* Proficient with both traditional and digital PR practices
* Experience of taking an integrated approach to communication
* Extensive experience of media/PR relations in-house, media side or agency side
* Experience of delivering measurable cross-channel communication campaigns to effect change in approaches to behaviours, including social media
* Excellent written and verbal skills required - ability to interpret and communicate complex material to a diverse audience.
* Confident ability to brief and influence the wider team to adopt best practise approaches to customer engagement and experience
* Creative approach, to developing innovative angles and fresh ideas as we build our brand buzz in the media * Organisational ability which allows for effective and clear planning, sharing & project leading
* Functional knowledge/experience gained from within the utility sector an advantage
* Desire to work as part of a team in a busy, fast paced, can-do environment
If you wish to discuss further - please contact Ria Morgan (Head of Digital Practice - Harvey Nash) on 0121 717 1925/ ria.morgan@harveynash.com