Campaign Executive - eCRM
LOCATION: London / Warwick
SUMMARY:
A high profile independent energy provider is seeking to appoint a Campaign Executive with digital experience to join a growing team in a fast paced environment. This vacancy arises at an exciting stage of the business's development with the marketing department set to help drive profitability and growth.
ROLE OVERVIEW:
This is a hands-on multi-channel consumer facing marketing role, reporting to the Customer Engagement & Retention manager, responsible for the building and delivery of eCRM campaigns and associated activities with the aim of improving key metrics for life time value, churn and engagement through a series of tactical and strategic communication projects.
AREAS OF SPECIFIC RESPONSIBILITY
X Develop the communication planning of product launches and tariff variations
X Leverage digital channels to support deployment of campaigns as appropriate
X Draft new or enhance existing copy for campaigns utilising briefing template; coordinating with internal stakeholders for sign off and deployment
X Outline a segmented eCRM programme of activity (email, newsletters, my:energy) to improve levels of customer engagement, reduce churn and increase CLV
X Establish KPIs and implement evaluation methodologies to measure and improve effectiveness of all activity.
X Work with the data analysis team to improve customer experience
X Manage and improve core communication in the customer journey, ensuring consistency with brand values and tone of voice
X Project manage key internal projects, building and maintaining key relationships with internal teams, to ensure projects are delivered on time and to standard.
X Identify gaps in our existing processes, customer-facing tools and communications and find ways to improve them to increase retention rates.
X Maintain the communication audit and customer journey flow, highlighting any gaps or enhancements
X Brief and manage agencies to deliver creative to support campaigns.
THE DESIRABLE CANDIDATE WILL HAVE:
X Experience of creating and delivering customer communication plans and (e)CRM strategies/ direct email campaigns
X Excellent interpersonal skills, numerical analysis and communication skills (copy writing an advantage)
X Understanding of segmentation techniques and life time value principles
X Ability to make commercial recommendations based upon customer analysis / insight
X Project management capability to ensure delivery of multiple / overlapping streams of work
X Passion for customer-centric communications
X Flexibility and a real "can do" approach X Ability to learn quickly and get "stuck in"
X Strong commercial focus
X A degree or relevant qualification
X Relevant industry experience an advantage
TO APPLY FOR THIS ROLE OR FOR MORE INFORMATION PLEASE CONTACT FRANCESCA LAMBERT ON:
TEL: 0121 717 1964
EMAIL: FRANCESCA.LAMBERT@HARVEYNASH.COM![]()
LOCATION: London / Warwick
SUMMARY:
A high profile independent energy provider is seeking to appoint a Campaign Executive with digital experience to join a growing team in a fast paced environment. This vacancy arises at an exciting stage of the business's development with the marketing department set to help drive profitability and growth.
ROLE OVERVIEW:
This is a hands-on multi-channel consumer facing marketing role, reporting to the Customer Engagement & Retention manager, responsible for the building and delivery of eCRM campaigns and associated activities with the aim of improving key metrics for life time value, churn and engagement through a series of tactical and strategic communication projects.
AREAS OF SPECIFIC RESPONSIBILITY
X Develop the communication planning of product launches and tariff variations
X Leverage digital channels to support deployment of campaigns as appropriate
X Draft new or enhance existing copy for campaigns utilising briefing template; coordinating with internal stakeholders for sign off and deployment
X Outline a segmented eCRM programme of activity (email, newsletters, my:energy) to improve levels of customer engagement, reduce churn and increase CLV
X Establish KPIs and implement evaluation methodologies to measure and improve effectiveness of all activity.
X Work with the data analysis team to improve customer experience
X Manage and improve core communication in the customer journey, ensuring consistency with brand values and tone of voice
X Project manage key internal projects, building and maintaining key relationships with internal teams, to ensure projects are delivered on time and to standard.
X Identify gaps in our existing processes, customer-facing tools and communications and find ways to improve them to increase retention rates.
X Maintain the communication audit and customer journey flow, highlighting any gaps or enhancements
X Brief and manage agencies to deliver creative to support campaigns.
THE DESIRABLE CANDIDATE WILL HAVE:
X Experience of creating and delivering customer communication plans and (e)CRM strategies/ direct email campaigns
X Excellent interpersonal skills, numerical analysis and communication skills (copy writing an advantage)
X Understanding of segmentation techniques and life time value principles
X Ability to make commercial recommendations based upon customer analysis / insight
X Project management capability to ensure delivery of multiple / overlapping streams of work
X Passion for customer-centric communications
X Flexibility and a real "can do" approach X Ability to learn quickly and get "stuck in"
X Strong commercial focus
X A degree or relevant qualification
X Relevant industry experience an advantage
TO APPLY FOR THIS ROLE OR FOR MORE INFORMATION PLEASE CONTACT FRANCESCA LAMBERT ON:
TEL: 0121 717 1964
EMAIL: FRANCESCA.LAMBERT@HARVEYNASH.COM